WEBINAR: JAPAN Cross-Cultural Issues: Getting In Touch

3 September 2018

Many products and services that are successful in Europe will undoubtedly also be appreciated in Japan. Just how to find and approach potential partners in the land of the rising sun?

This webinar tells you all about the appropriate channels and strategies to introduce yourself to Japanese customers. It takes you through the process from first contact making to getting ready for your initial trip to Japan. Besides coming up with a number of hands-on tips, the webinar also reveals the background of Japanese business cultures, its basic values and thinking patterns. It thus lays the basis for the upcoming sessions that will be dealing with “First encounters and communication”, “Following up and sustaining the relationship” and finally “Negotiations and closing the deal”. 

The webinar is targeted to EU companies seeking to intensify their co-operation after first contacts are made and wishing to put the relationship with Japanese business partners on solid ground from the very start.

Date: 18 September 2018 - Time: from 10:30 to 11:30 AM CET
Registration deadline: Monday, 17 September 2018.

For more information and to register: